Hyatt Opposes Hilton’s “Select by Hilton” Trademark Application

Hyatt and Hilton both launched their “Select” brands in 2025, and Hyatt has now filed a formal opposition to Hilton’s “Select by Hilton” trademark application. Hyatt Select is Hyatt’s lower accomondation brands, while Hilton plans to bring outside brands, such as recently launched YOTEL, part […]

This is a short excerpt provided in the publisher’s RSS feed. The complete story remains with its publisher.