Best Western Rebrands Under WorldHotels & WorldHotels Rewards
Reporting from LoyaltyLobby

Publisher preview
Best Western acquired WorldHotels in 2019, but has kept the brand and loyalty programs separate until now. In a surprise move, Best Western Hotels will use WorldHotels as its masterbrand going forward, and Best Western Rewards will become WorldHotels Rewards on January 5, 2027. The […]
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